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We have seen the future and it is wearable (infographic)

By Deborah Bothun, US Entertainment, Media, and Communications Leader, PwC

This feature was produced in collaboration between Vox Creative and Pricewaterhouse Coopers. Vox Media editorial staff was not involved in the creation or production of this content.

Picture a fit, active world where everyone lives longer, works flexible hours—sometimes remotely—and watches TV on wearable screens.

And that neighbor whose name you can never remember? No worries: Wearable glasses and hearables combined with facial recognition software whisper Gina’s name in your ear as soon as you catch a glimpse of her.

Adoption of wearable technology has more than doubled in the past two years, thanks in large part to the rapid-fire spread of fitness trackers. Today, more than half (57%) of the 1,000 US consumers we surveyed are excited about the future of wearable technology as a part of everyday life, up from 41% in 2014.

They are open to possibilities that even a few years ago would have been unthinkable. A healing hand bracelet with thermoelectric pulses to reduce joint pain, for example. Or wearable technology that charts driving patterns for safe-driver discounts. Or even mood-monitoring headphones that select the next song in your playlist.

Overall, more Americans now believe wearable technology would promote, rather than discourage, human interaction, no doubt having experienced for themselves the competition and camaraderie prompted by fitness trackers.

Want more insights on the wearable life 2.0? Check out our Consumer Intelligence Series.

Follow @DeborahBothun on Twitter.


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